Task 1

http://www.slideshare.net/KisuLuwaya/task-1-15154755

Half Term Work

Task 1

Five things i would do to improve the music video would be, add more text at the begging after the "Legacy My House" appears. The second improvement i would make to change the second clip as after its the same shoot but his hat is the other way around. The third Improvement i would make would  be to film a little bit more footage to break up some long clips.

The music video is based on the genre of Hip Hop, these genres music videos often portray the star persona as being wealthy, flash and good looking.  We have tried to incorporate this in to are music video by one clip being him walking up to a porshe sports car.

Task 2

This is the main image for the digipak and magazine ad. This is a non edited photo, we are currently editing it on photoshop CS5. I think that this photo adds attitude to the his star persona, as he's giving the impression that this is his city.

This is the photo edited.

Task 3

http://www.facebook.com/JayZ 

https://twitter.com/JayZ

Todays Lesson: Colour Correcting

Colour correction was used to emphasize the saturation and to make the whites stand out in order to make some shots appear brighter.

Macklemore Influence

We have got influence from Macklemore's Video- The Town, there is a scene where he stands in-front of a skyline while the sun is setting, which is similar to scenes throughout video. Also he does a pose that is similar to our potential digipack picture. Also the genre of the music is the same, and the clothing is the same streety feel.

Today's Lesson: Editing

Reverse Speed: In our rough cut the ending of the music video included our artist just walking towards the camera in a normal way. To make it more interesting we decided to add the effect of reverse speed. This feature was found by going into modify then speed then ticking reverse.

Colour Correction: Some of our videos are a lot darker than others which we felt did not look professional. We added the effect by going into effects then colour correction then clicking colour correction. this made the appearance of the video improve to a great extent.

Feedback Sheet

We received feedback from the other group, this was done with a feedback sheet and their comments on the video were recorded using the camera. We also did this for their videos.


Feedback Sheet:

Question 1:Have they shot material appropriate for a music video
Question 2: Has close attention been paid to mise-en-scene?
Question 3: Is there controlled use of the camera?
Question 4: Is there a variety of shot types and angles?
Question 5: Is the editing effective at construction a linear or non-linear meaning?
Question 6: Is there appropriate use of transitions and other effects?
Question 7: Does the pace of the editing work well with the pace of the song?
Question 8: If there is lip synching, is it effective?
Question 9: Is the video effective at communication a star persona?
Question 10: Do you think they need to re-film anything or film anything else? If so, what?

Level?- 1: Level 3 29/40   2: Level 3 30/40  3: Level 3 28/40 4: Level 3 24/40 5: Level 3 29/40

Some we would receive ticks to whether we accomplished the question or not.

Written Feedback
- Some shots are a bit long-get some filler
-We thought the letters at the beginning  were well good.

-Have enough good locations but some shots are a bit long. Everything else is really good.

-We really liked the beginning where the title popped up, fitted with the track.
-Star persona was thought about.

-DREWS DANCING WAS THE HIGHLIGHT

-First shot was good with titles
-Second guy in car was out of place

-Split was good
-The text was good at the beginning

While reading back through the feedback it brought up points that we were already aware of, such as lip syncing and the long shot at the end, which we intend to do something with already.

Half Term Tasks

Task 1
The Genre of our music video is Hip-Hop/Rap, and usually these focus on the artist and show alot about them, such as clothing, location, personality. Some may contain a dance routine, depending of the style they are portraying, in this case we decided to include one into our video. The location ties in with the Urban/Street style that HipHop/Rap tends to portray, this was a car park with a view of the city, the metal and concrete really does show this.

There is one case were there is editing on the beat and that is at the beginning where the text pops up on the beat of the music, we are also considering doing some edits to the beat at the end as he walks along the car park, at each beat he will jump forwards in time, and closer to the camera.

I think the video manages to sell the artist, as it pays alot of attention to him, from his clothing to him dancing, and pretty much anything he does, i think we were able to sell the artist as Urban/street.

The Artist also keeps a consistent gaze towards the camera each time he raps.

I think if we were to film some extra clips overnight, it will probably be more lip syncing at different angles to try and make it feel more 'fresh'

Task 2

This is the image I'm going to use for our ancillary product, It could be used for both the digipack and the magazine ad. The image without any effects and playing around with on photoshop looks good and has potential, especially with the sunset. Mise en Scene helps sell the artists street appeal, with his hoody,hat,trainers and his adidas bag, also the landscape sells the urban look.

This is the same image with some clear work done to it, I really like the silhouette of our artist, and it still sells the artist,as the 'artist' I would say it sell 'Me'. He is saying this city is mine, which helps tie in with the song, where the lyrics include this is my house as he is standing high up with landscape of the city behind him, so it ties in with the song name.


Task 3

Kid Cudi

Facebook: https://www.facebook.com/kidcudi?ref=ts&fref=ts
Twitter: https://twitter.com/ducidni/with_replies