Possible Extra Content For Digipack

Taking idea's from Macklemore's deluxe album, I think it would be nice to include photo's from the artist, such as behind the scenes photos, with little messages from the artist. It will make it seem more personal between the fans and the artist.
I created three free images on Photoshop which could be included in our album.

Finishing Digipack

The next step was to add some labels, so we added the barcode which is seen on all items, so it was important to place. Next was to add a Parental Advisory sticker because our artist is a rapper and many rap song's contain explicit lyrics. And next was the record label, we decided to use Death Row Records as they are know for signing rappers such as Snoop Dog, Dr Dre and Tu Pac, So it would look good if our artist was signed for a big rapping label. In the above picture you can see we started to fill in the gaps, we thought as our artist is showing of the tattoo's it would be good to carry on the theme.

And so we did, I used the same brush template on Photoshop that I used to create the tattoos on the artist, At first they were black but the colour looked to strong, so we changed the colour to the more dark brown to go with the colour of the artists tattoo.

Next we added the track listing, as it was a deluxe album it contained 3 extra songs not found on the normal album, and a message from the artist. 

We then added the lyrics from the artists No.1 song and the personal message from him.

Digipack Album Cover

Completed 

Last Lesson

This is our Final Magazine Ad:

We decided to keep it simple by not adding too much information. From analyzing other Magazine Ads we concluded that it was more eye catching to add less information and only whats need such as the date of release, deluxe name and artist name. We also kept it simple by keeping to a colour them of three colours; gold, white and black in different shades. Simplicity allowed us to sell the deluxe Digipak without distracting or confusing the audience. With just a glance they will be able to recognize the artist and know when the Digipak is out.

Magazine Advert

This is our final Magazine Advert.

Extra Content for the Digipak

From looking at Rihanna's LOUD deluxe edition album, I could see that included in the album was a DVD. However there could be much more included in the album.
I think that we could add a few posters, and maybe a competition on getting VIP tickets and meet-and-greet tickets for his next tour.

Magazine Advert Possibilities

I think that this image would be most appropriate for our magazine advert as there is quite a lot of space around the artist to add all the information that is needed. It is also quite an eye-catching image, and can be a sign for him having everything in his reach. The image would obviously have to either be cut down or blown up so that it would fit on an a4 piece of paper.

Jay Z Magazine Advert

Jay Z- The Blueprint 3 Advert

This is the advert for Jay Z's album The Blueprint 3, It is advertised in XXL which is a popular Hip Hop magazine. He is there front and back cover, the advert being the back cover. The picture of Jay Z goes well with the sub title "Is Jay Z Bigger Than Hip-Hop?" seeing that he is pictured as a giant as he is towering over the Empire State building and the Chrysler building, It is also reference of his past, as he was born in New York, and it was in New York where the Hip Hop scene first started and blew up. The advert itself is quite smart, but basic. The image is of lots of instruments and other recording devices crunched up into a ball, not sure what it represents, It's a simplistic white colour, with Jay-Z slapped up top. There is also three red lines, obviously representing that this is 'Blueprint 3'  The album name and the date is also printed at the bottom. It's interesting because each piece of writing is a different font and boldness, 'Jay-Z' is the bigger and bolder of the three. I think I would like the implement the simplistic style of the advert, as our album is simplistic yet effective. 

Magazine Advert Photo

We have decided to use this photo for our magazine advert. We will convert it into A4 insted of landscape so that it fits better. Orginally we were going to use this for our front of the digipak however, it was too simlar to our music video and so we thought it was best to do a seperate photoshoot for that. The font on this image stand out too much and so we are definatly going to edit that differently. We are yet to add importance information such as our artists website, ratings by a magazine, the top singles from the digipak and a bonus track as well as the album name.

Digipak Posibilities

I like this because the eye contact is quite engaging. It looks as though the star is actually looking at the audience. It also goes with the colours in the image below with the words 'the Studio' in the background. The only thing is that a drawback of this image is that the background does cover the whole image however this can be easilly corrected on photoshop.

  I really like the lighting in this image. It also looks really relaxed and makes the artist look more personable.Something I don't like about the image is that his face is partly shadowed, however that could add to the stereotype as it could connote that the star has something to hide, making him more mysterious.

I like this image the most as it seems to follow the typical conventions of a rap artist best.

Macklemore The Heist- Deluxe Edition

Macklemore The Heist- Deluxe Edition

This is Macklemore's Deluxe Edition for his new album 'The Heist', He wanted to give his music a personality and style, he liked how you used to be able to take it out of it's cover and learn about the artist, who they were, their friends, who produced this and that song. He say's now it's just a download. So they created a box, the box is created out of alligator, inside the box under the gold foil there is 18 individual pieces of art one for each track, they are designed by Photographers, Graphic Designers and artists, the cards are of their interpretations on how they heard the song. The song also contain's three bonus tracks, which aren't on the ordinary album. It also contains a thank you card from Macklemore and Ryan Lewis, which says "YOU GUYS ARE FUCKING AWESOME,WE LOVE YOU, BEN & RYAN" 

He also released a video explaining the details of the Deluxe Edition:

This deluxe edition is very different to others, especially because of the alligator skinned case, but I feel that it is very personal towards his fans, as a fan of Macklemore it sure feels that way. It isn't only for the fans, but also for the people who helped create the album. I like the idea of having art designed on the artists interpretations of how they heard the song, it's a clever and a unique idea. The bonus tracks seem to be the norm for deluxe editions. I think the thing that stands out the most about this Album is how much effort Macklemore put in to make it like the old days, where you had a physical copy of the music and that you felt like you know more about the artist.

Magazine Advert Analysis

Analysis of Students Magazine Advert

This is an example of a students magazine advert for The XX. I have chosen to analyse this as I find it quite interesting to look at. At first glance the background image does not say much about the album and the font used is quite plain. However, using an abandoned space as the background image can actually say a lot about the genre. For example the music might be quite urban and not very commercial. Also the font may not be that inspiring, but ignoring that and looking at the content, there are reviews from Jonathon Ross, Q Magazine and Metro Magazine, which shows that it must be good and some consumers could buy the album just on this basis. It also says it’s release date and where you can buy it from- amazon.com. Unfortunately there is no image of how the album looks so would be hard for consumers to actually find it in a store.

Analysis of Students Digipak

This is an example of a student’s digipak called Reverse by a band named Distorture. I chose to analyse this digipak because I thought it was the most eye-catching and well-put-together. Again, I do not want us to model our own digipak on this as it looks too gothic and more suited to the rock/indie genre so would not be suited to our album. The overall theme of the digipak seems to be blood, as the only colour, aside from black and white, is red. Also the images used are all of blood, whether there is blood in someones hands or blood soaking into white fabric. This adds to the gothic theme. Red is the boldest colour so would really catch peoples eyes in shops. The white is used to break up all the red and I think connotes purity and shows that something can be very dark but also have a good side which may link to the sort of music that Distorture make.

Analysis of Real Magazine Advert

This is a real magazine advert for Rihanna's 'LOUD' album. I have chosen to analyse this magazine advert because I also looked at Rihanna's digipak for the 'LOUD' album and thought it would make sense to look at the sdame artist and same albuym to see how the digipak relates to the magazine advert. It turns out that the magazine advert and the digipak are very similar. The magazine advert shows the front of the CD cover in the bottom right hand corner, this is so the audience reading the magazine, if interested, already know what the front cover looks like, so can simply go into a store and pick it out without any trouble. The colour scheme is the same that is used in the digipak, only I think that the colours are a bit softer on the digipak. I think that the red may have been more of a feature in the magazine as it is more important foir it to stand out more. In all images on both digipak and magazine advert, Rihanna is shown to be looking away which gives her a more vulnerable edge, which seems to tone down the blow of the red.

Analysis for Real Digipak

This is a real digipak for Rihanna's 'LOUD' album. I have chosen to analyse this digipak not because we would model our own on it, but because Rihanna is such an iconic and successful artist, there must be something in her digipak which can aid to her triumph.

I like the use of colour in Rihanna's digipak. Although red is a very striking colour, it is very muted and when teamed with pinks and nudes, gives a more romantic feel to it. Which is further reinforced by the roses and also the way in which she has been styled.

Her hair is an extremely shocking colour, however is made to look feminine when styled in loose, romantic curls. Similarly to her make-up; red lips and black eye-liner could look quite harsh and trashy, but5 teamed with the colour sceme used just adds to the feminine yet confident look. I think the red gives a passionate feel and the pink shows her femininity.

The back cover is the only panel which doesn't have the bold red, possibly to show the vulnerable and exposed side of the star.

 

 

Editing our Digipak on Photoshop

The first thing we did was add a filter to the photo that Max edited. We added a tint of blue, green and red using curve found by going into image then clicking...
Allie then chose a font that we felt went well with our Music video. It was called Urban... And had the effect of a city landscape which is similar to our magazine advert. To make sure the font stood out but still linked with everything on the front of the deluxe digipak, we matched the font colour to the colour of the tattoo's.

Because we choose to make our artist have tattoo's in one picture, it was important to do the same in all pictures we use that show his arms. We also made sure that they were in the same position as the first photo in order to make them look real.

After we edited the tattoo's we placed the image into our template by holding the shift button to keep... and then making it fit perfectly the way we wanted. We kept a theme of a grey/blue tint background for the whole of the outside of the deluxe cover.

After we had finished editing the outside of the deluxe cover, we began on the inside. The theme of the inside  was pink as we felt it would stand out and bring a fun aspect to the digipak. We chose this photo for the actual CD which we later on added the artists name 'Legacy' to so that it is obvious who the artist of CD is. Before placing the image into the template we edited Max's spots out to give him flawless skin. We also made the image brighter to bring out the strong colours.

We did the same to this photo; removed any spots and made the image brighter. We are planned on using the image as the background for our artists personal letter to his fans with a signature to conclude.

We then edited Max out of the image bellow this one onto a pink background similar to the background used for the artists personal letter to his fans. This was so that we could keep to the pink theme.

We then placed the image on the left inside the template. We are going to add the lyrics of the song in Music Video.

This is how our Digipak looks so far. The last thing we did was write Legacy onto the CD in the same font used on the front cover.

Final Video

                                                This is are final video uploaded to Youtube.

Track Idea's

These are some track ideas which could go into our deluxe digipak. The idea is to choose 12 songs that would have been on our previous album and so the deluxe digipak includes 4 bonus tracks:

1. Backseat
2. Hustlin'
3. Cali Life
4. Roots
5. Backstage Lingo
6. Get Drunk
7. Reem Queen
8. Shaun the lama
9. Hespena 
10. Skinny Jeans and a Mic
11. Tough Kids 
12. Jerkin and Durty Wining
13. Tourin'
14. Snapbacks with Freestyles
15. Studio DNA
16. Obey My Stage
17. Renaisance
18. Click it

Tattoo's

We thought It would suit our star if he had tattoo's, as a lot of rap/hip hop star's have lots of tattoo's covering them so I thought I would give it a go.

I used this photo to put tattoo's on, I also like this for the front cover of the digi-pack.

I download a tattoo sleeve brush template onto photoshop.

At first i attempted it on my left arm, and rubbed out any overlapping my arm. also had to rotate and resize the brush to make sure it fitted.

I then placed the second one on my right arm, once again rubbing out any going over, so far it was looking good, but I wanted my upper arm to be covered otherwise it would like bare.

I managed to place one that fitted with the previous tattoo, and once more had to rub out any overlapping, especially with the previous tattoo. Throughout all the tattoo's I had to play with opacity and size to make sure it fitted my arm.

And here's the final picture,I think it worked and looks fairly realistic, and I hope we can use this as our front cover of our digipack.

Photoshoot for digipak

These are our Top 24 photos out of the 215 we took today. We are going to Photoshop a few of these to then finally pick 3 to go on our deluxe digipac. The main focus of the Photo Shoot was to sell our Artist and so we left the background very basic. 

Roles of the day:

Photographer: Kisu

Light director: Drew

Model (artist): Max 

Our Top 24 Photo's: